Iver vision began in 2020, when two brothers, almost by accident, found that their seemingly distant passions could be combined. When Erik – physiotherapist – takes his very first steps into the bikefit world, he has very basic technology on hand: his smart phone – used to capture videos- and an open source video analysis software.

The scanning procedure of his athletes is slow and inefficient. At the end of each video capture he must connect his phone to his laptop, using a USB cable, and then manually analyze each frame of the video. He realizes that this approach is very limited. His bikefit sessions are way too long and he could be using that time concentrating on the analysis of the athletes posture instead.